This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2254283 Job Description

Job Description

About Your Role:

As the Senior Manager of UX, you will lead our efforts to redefine the user experience across the enrollment journey. Reporting to the Vice President of Marketing & Web Operations, you will champion systems design and storytelling to create a holistic user journey across digital touchpoints. By collaborating with various teams, you will implement data driven, user focused strategies that effectively balance conversion rate optimization with customer satisfaction.

Summary:

As the Senior Manager of UX, you will work with a team to reimagine our enrollment experience and to help expand access to online education. You will combine expert project management skills with a passion for user experience to lead initiatives that enhance user experience, improve organic search visibility, and increase conversion rates on our digital properties. By collaborating closely with partners in research, design, development, marketing, and enrollment teams, you\'ll help guide UX content strategy, research, and design to ensure consistency and relevancy across a variety of platforms. Your role will involve understanding user needs and behavior, conducting A/B testing, and leveraging analytics to inform design and optimization efforts.

As a leader on the Marketing & Web Operations team, you will help advocate for an inclusive and transparent environment where every voice is heard and acknowledged. We welcome applicants from underrepresented backgrounds.

Essential Functions:

• Leadership: Lead the UX, CRO, and SEO strategy for our digital platforms, ensuring a user-centric approach in all initiatives.

{=html} <!-- --> - A/B Testing: Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.

{=html} <!-- --> - Collaboration: Partner with researchers, designers, developers, and marketers to create intuitive and effective user interfaces.

{=html} <!-- --> - Quantitative Analysis: Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.

{=html} <!-- --> - User Experience: Develop and maintain a deep understanding of our user base through foundational and evaluative UX research. Guide UX content strategy, design, information architecture to maintain a consistent experience across platforms

{=html} <!-- --> - Content Consistency: Work with other content teams to ensure consistency and relevancy across all platforms.

{=html} <!-- --> - SEO Understanding: Ensure content is optimized for search engines and aligns with user search behaviors.

{=html} <!-- --> - User Engagement: Ensure experiences create interest for consumers, addresses their questions, and encourages further engagement with our products and services.

{=html} <!-- --> - Communication and Storytelling: Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.

{=html} <!-- --> - Innovation: Stay updated with industry trends and emerging technologies to keep our digital experiences cutting-edge.

{=html} <!-- --> - Team Management: Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Supervisory Responsibilities: Directly supervises 2 - 5 Full-time Equivalent (FTE) regular employees and/or contractors. Carries out supervisory responsibilities in accordance with the organization\'s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; app aising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Minimum Required Qualifications:

• Bachelor\'s degree in UX Design, Marketing, Human Computer Interaction, or a related field.

{=html} <!-- --> - 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.

{=html} <!-- --> - Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely, etc).

{=html} <!-- --> - Proven track record of leading successful UX and CRO initiatives.

{=html} <!-- --> - Excellent analytical, problem solving, and project management skills.

{=html} <!-- --> - Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

Certificates and Licenses:None Required

OTHER REQUIRED QUALIFICATIONS:

• Strong strategic thinking, analytical thinking, problem solving skills

{=html} <!-- --> - Excellent presentation skills with ability to leverage technology effectively

{=html} <!-- --> - Excellent interpersonal and collaborative skills with ability to build strong working relationships