Job Information
Publicis Groupe Director, Strategy in Birmingham, Michigan
Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com
Job Description
Overview:
Zenith is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position report directly to the VP, Strategy.
Role Objectives:
Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
Executes high level strategy and holistic management of the media plan development, implementation, and execution
Identifies key target insights based on client brief necessary for formulating strategic recommendations
Responsible for managing projects and resources for subsidiaries/business unit
Maintain an in-depth knowledge of the client business
Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives
Demonstrate an intimate understanding of how consumers interact with channels and technology
Provide direction, management, and support to direct and indirect reports
Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
Participation in special projects involving cross department team development
Participates in new business efforts including development of new business opportunities and new business pitches (as needed)
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
8+ years of experience in media planning
4+ years of experience managing junior staff
Marketing/advertising agency experience highly preferred
Entertainment experience a big plus
Proven experience and success in presenting plans to clients and influencing top level decisions
Excellent organizational, interpersonal and quantitative/analytical skills
Adept at injecting ideas, innovation and leading industry developments into planning assignments
Detail-oriented and proven ability to thrive in a fast paced environment
Must be a self-starter, with strong planning and organizational skills
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
Professional presentation, training and client-facing skills
Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
Accountability and flexibility with the ability to work in a fast-paced environment
Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
Able to guide others in defining high level strategy for business unit
Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
Demonstrates an ability to be curious and passionate about our client’s business
Positive, team-player attitude
Additional Information
This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.
All your information will be kept confidential according to EEO guidelines.