Job Information
Publicis Groupe Director, National Video Investment in Birmingham, Michigan
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Negotiate, purchase, maintain, and steward National Video media buys.
Responsibilities
Oversee, train and mentor Associate Negotiators
Mentor media trainees within the group
Negotiate and purchase National Video scatter/upfront activity
Maintain current knowledge of marketplace conditions through network meetings and trade publications
Project delivery for inventory against relevant target demographics
Steward media schedules adhering to each client’s buying guidelines
Help oversee timeline and execution of added value opportunities
Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
Contribute to post-analysis reports
Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
Assist in development of cost per points, competitive checks, and group projects
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
8+ years of experience working in a national media investment buying environment
Experience negotiating TV dayparts and online video
Strong negotiating and presenting skills
Excellent communication, organizational and analytical skills
Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply