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Publicis Groupe Director, National Video Investment in Birmingham, Michigan

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

Negotiate, purchase, maintain, and steward National Video media buys.

Responsibilities

  • Oversee, train and mentor Associate Negotiators

  • Mentor media trainees within the group

  • Negotiate and purchase National Video scatter/upfront activity

  • Maintain current knowledge of marketplace conditions through network meetings and trade publications

  • Project delivery for inventory against relevant target demographics

  • Steward media schedules adhering to each client’s buying guidelines

  • Help oversee timeline and execution of added value opportunities

  • Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

  • Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery

  • Contribute to post-analysis reports

  • Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines

  • Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded

  • Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions

  • Assist in development of cost per points, competitive checks, and group projects

Qualifications

  • B.A. or B.S. in Marketing, Advertising or related field

  • Agency experience highly preferred

  • 8+ years of experience working in a national media investment buying environment

  • Experience negotiating TV dayparts and online video

  • Strong negotiating and presenting skills

  • Excellent communication, organizational and analytical skills

  • Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment

  • Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

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