At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Our Broadband Product and Digital Business Management team is at the forefront of building the customer-facing products and experiences that will continue to fuel our expansion in internet services for homes and businesses. The Senior Manager Digital Management is a leadership position that develops a high-performing team responsible for delivering key outcomes through web/app experiences. This leader possesses superior communication skills and a high level of executive presence while partnering with Marketing, LoB, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the optimal way, enterprise products/services are launched, and agreed quarterly targets are delivered. This role has a bias to action and is outcomes-driven with accountability for Key Performance Indicators across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. The team is comprised of highly analytical activators and as such the leader is data-driven and comfortable leveraging data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs. This role embraces experimentation and learning and is energized by the spirit of continual improvement, and it requires a high level of cross-functional collaboration with lines of business, integrated marketing, creative studios, customer care, User experience, business insights, etc. This role oversees reporting, analysis, and uses historical data, site/campaign performance, and research to inform strategy and prioritize work based on business impact. They influence and support new features and functionality launches to increase activations and support the overall customer experience. This role operates autonomously; Designs strategy; Defines input and output goals; has strong executive presence and has command of channel health and success measurement; Experienced with tools and able to train other team members. This is a hybrid position required to be working in-office at least 3 days a week. Job Responsibilities: Manage user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance Leverage valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key stakeholders to execute this roadmap Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap Define a performance measurement plan and targets for achieving weekly, quarterly, annual goals by working with Strategy & Planning and Performance analytics Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against accountable business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves Plan, develop and execute campaigns and programs in close collaboration with marketing, creative, operations, business product partners to align and execute from initial concept to final executi