At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This position will be located in Bellevue, WA, Overland Park, KS, or Frisco, TX. This is not a remote role, we are a hybrid environment requiring at least 3 days a week in office. We are a customer obsessed company and we are committed to delivering the best experiences for our customers. As a Sr. Digital Content Manager, you play a key role in creating the great digital content and engaging brand experiences T-life and T-Mobile.com customers are expecting. This role is responsible for digital content governance and content strategy and management, ensuring brand consistency, effectiveness, and alignment of our content across digital experiences to strengthen brand preference and loyalty. Using consumer and market insights, you will be the voice of the customer to define and influence innovative experiences that increase customer satisfaction, drive sales, and reduce costs. You are empowered to experiment, learn and optimize, and will coordinate across cross-functional teams ensure successful delivery of digital content strategy and other key digital experiences. Job Responsibilities: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identify experience gaps to understand customer satisfaction, motivation, etc to develop deep insights into customer needs and behaviors Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital. Establish specific KPIs and ensure necessary reporting is in place to measure effectiveness and optimize results. Lead the development, implementation, and optimization of a robust content governance framework for key upper funnel digital experiences on T-Life and T-Mobile.com Challenge current practices and build new methodologies to optimize team efforts. Represent team in key leadership meetings Stays one-step ahead on industry trends and inspire innovation. Using consumer and market insights, determine the key customer experience levers that enable business objectives to build a strategy and roadmap to achieve business goals Act as Business stakeholder and Customer Champion in advocating for Digital experience build out and gain alignment from stakeholders and partner teams through effective communication and relationship management. Own the merchandising and performance of key upper funnel experiences, focusing on personalized experiences for key customer segments and cohorts and test-and-learn strategies. This includes setting the "floor plan" that represents the brand and is aligned with the business's seasonal calendar Create artifacts needed to set up projects for success, including but not limited to concept briefs, customer lifecycle maps, consumer research requirements, experience requirements, test and learn plan, etc. Ensure the brand's identity, tone, and messaging are consistently represented across these digital experiences. Optimize in-market experiences to meet customer's needs and channel KPIs through continual testing and adjusting based on customer engagement. Manage work to efficiently and effectively meet goals Develop test plans and leverage Adobe and Pega tools to implement, audit and optimize digital experiences based on performance against KPIs. Uses consumer insights and business acumen to manage and prioritize content backlog Partner with web developers, UI designers, and other cr