At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This position is located in Bellevue, WA; or Overland Park, KS. This is a hybrid environment, requiring 3 days a week in office. Reporting to the Director of Creative Development, the Senior Creative Development Manager guides and oversees the crafting of compelling narratives and identifying emerging creative opportunities that resonate with T-Mobile's target audiences across various marketing channels. They provide a keen ability to balance big picture thinking with executable creative moments, functioning as both a content strategist and a creative director. In this capacity, the role extends beyond direct creative execution; rather, it involves collaborating with agency partners to ensure the production of captivating, personalized lifecycle creative that surpasses return on investment expectations and elevates the T-Mobile brand. Managing the critical communication of deals, benefits, and the brand story to both Acquisition and Base consumers, the Senior Creative Development Manager integrates robust asset and project management skills to implement innovative Contextual Marketing models and AI technologies. As a Creative Development Manager, they play a pivotal role in reshaping how T-Mobile connects with customers, using innovative technologies and creative techniques to foster brand engagement and loyalty. Assuming a higher-level position in management and leadership within the creative development process, the Senior Creative Development Manager focuses on guiding process improvements and strategies to optimize creative output while ensuring alignment with the company's overarching goals. A day in the life of a Senior Creative Development Manager may include the following: Creative Strategy Collaborate with business owners to translate briefs into AI-influenced customer journey marketing campaigns that enhance customer engagement and drive brand loyalty. Shape creative strategies for Brand campaigns that leverage consumer insights to break through the noise in a competitive market. Lead the integration of emerging technologies and creative practices, ensuring T-Mobile remains at the forefront of marketing innovation. Transform data insights into creative action points that optimize campaign performance and elevate the T-Mobile brand narrative. Enhance customer engagement and retention by adopting emerging creative techniques and technologies. Ensure creative content tells the right story to the right audience at the right time through strategic leadership and insight. Collaborate with data and Insights teams to source new customer insights that fuel creative strategies and messaging across segmented audience cohort approach. Exceed critical metrics and benchmarks through continuous optimization and analysis of creative content using data-driven insights and AI-inspired strategies. Trial testing strategies across omnichannel campaigns with a strong focus on creative (e.g., color, copy, layout, cadence) Creative Development Nurture creative excellence by guiding creative agencies to produce on-brand content resonating with targeted customer personas. Manage the end-to-end development of marketing campaigns across multiple channels, ensuring creative consistency and strategic alignment with the company's goals. Partner with in-house creative studio and external ad agencies to bring briefs to life through compelling and impactful creative storytelling. Ensure all creative assets adhe