Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. Come join the leader in identity, security and trust. You belong at Okta. Okta's rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. Our focus on the world's largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large financial services organizations. About the Role Okta is seeking an Associate Product Marketing Manager to join our Competitive Intelligence (CI) team. This role involves researching and analyzing the Identity and Access Management (IAM) market to deliver actionable insights and competitive assets. As a key contributor to Okta's CI team, this role provides a unique opportunity to shape our strategic positioning in the security landscape. Your insights will directly influence product strategy and sales enablement.. If you are passionate about tracking market trends, analyzing competitors, and developing strategic insights, and are ready to make an immediate impact using your security expertise, we'd love to hear from you! Key Responsibilities As a Product Marketing Specialist, Competitive Intelligence, you will: Market Research & Analysis Refine your expertise in Okta's Identity Security portfolio and competitive landscape, particularly for ITDR and XDR solutions. Research posture and exposure management products in the evolving security market. Continuously track identity-based attacks (e.g., MITM, Credential Stuffing, Phishing) and mitigation strategies. Content Creation & Enablement Create competitive assets - battlecards, playbooks, briefs, and presentations - to showcase Okta's security investments and partner ecosystem. Maintain and update competitive intelligence resources for field enablement. Cross-Functional Collaboration Support security product launches and industry events by partnering with product management and engineering teams. Assist sales teams with competitive positioning and strategic opportunities. [Something about executive visibility or driving strategy] Qualifications Must-Haves: Strong understanding of XDR, ITDR, and related technologies. Experience with tools like CrowdStrike, Zscaler, Palo Alto Networks, or Microsoft Defender. Knowledge of security frameworks (e.g., NIST, ISO 27001, HIPAA, SOC2, CIS). Proven research and analytical skills to synthesize data into actionable insights. Exceptional written and verbal communication skills with an ability to create high quality competitive assets like battlecards and presentations. Collaborative mindset with the ability to work across teams in a fast-paced environment. Strong organizational skills to manage multiple priorities and meet deadlines. Bonus Points For: Knowledge of