Specialist, Brand Marketing - Sportswear

Specialist, Brand Marketing - Sportswear

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)

Purpose of Role

The Global Brand Marketing Specialist, Sportswear support the Sr. Director, Global Brand Marketing, Sportswear, the Sr Lead, Sportswear & cross-functional partners to ensure plans are aligned with Category strategy and vision.

A qualified candidate must be obsessed with understanding and empowering athletes along the journey to compete. He or she must be highly consumer-centric, digitally and culturally savvy, and passionate about delivering exceptional storytelling and experiences at every customer touchpoint. He or she must have a passion sport and culture and have a willingness to learn about the competitive marketplace/keep up with current trends.

The ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time is critical in this role. Responsibilities include, but not limited to: Assisting in the execution of the yearly activation plans to include all marketing deliverables in digital/ecomm, media, print, events, retail and social media, helping the cross-functional team exceed the expectations of the consumer and work to see that campaigns are followed to completion. Be able to collaborate with other business units and across departments to establish and support the creative direction.

Your Impact

• Support the category in writing marketing plans and strategy presentations, including, compiling necessary data and insights and building-out of deck or brief in PowerPoint and Keynote.

• Be an expert in the product associated with the category.

• Coordinate, schedule, create agendas and own recaps for cross-functional meetings

• Own the seasonal product promotional and seeding order process for the category, understand the process inside and out, manage a budget, communicate seasonal stories to cross-functional partners and execute as well as track category orders

• Assist in photo shoot planning and execution; work with creative team to understand product needs, create any additional looks with merchandising and gather and organize product for shoot shot list.

• Own execution and share-out of research projects pertaining to the consumer, sport, culture, fashion and social media/communication trends allowing the team to be consumer-centric in everything we do.

• Work closely with partners across all departments (product, merchandising, PR, consumer engagement, retail, ecomm and regional teammates) to develop and deliver 360 marketing plans that reach consumers where they are

• Work with the social media team to activate campaigns and offer the consumer experiences unique to Under Armour

• Align/problem-solve with regional marketing teams in APAC/EMEA/Americas to ensure seasonal marketing priorities are executed and long-term strategic goals are supported

• Maintain business unit calendar and coordinate events

• Ensure seasonal hero products across apparel, footwear & accessories are properly represented in all photo and video shoots

• Other duties may be assigned

Qualifications

• Bachelor’s degree with typically 2 years of related experience OR Master’s degree without experience OR typically 6 years of relevant experience without degree.

• A results-oriented self-starter with an entrepreneurial mindset is a must

• Ability to communicate well both verbally and in writing, create accurate reports, and work cross functionally with other departments such as apparel, footwear, and Category marketing is a must

• Prior Experience in handling multiple tasks to meet challenging deadlines is a must

• Strong presentation skills, with ability to present virtually and in-person is a must

• 2-5 years’ experience of traditional business computer skills, Microsoft Office (Excel, PowerPoint / Keynote, Word). Mac experience is a must

• Knowledge of emerging social media platforms, influencer marketing is a plus

• Experience in retail and/or footwear and apparel industry and/or a relevant sports or gym/fitness and/or fitness technology background are a plus

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.

• Return to Work Designation: 3Xdays week in-office, the remainder of work week remote.

• Travel: Must have a willingness to travel and the ability to travel about 35% of the time, to include weekends.

• Licenses/Certifications: N/A

Relocation

• No relocation provided

Base Compensation

$67,023.00 - $92,156.90 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

• Under Armour Merchandise Discounts

• Competitive 401(k) plan matching

• Maternity and Parental Leave for eligible and FMLA-eligible teammates

• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Requisition ID: 159851

Location:

Baltimore, MD, US, 21230

Business Unit: Corporate

Region: North America

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here