Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your role and responsibilities

Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner

• Key member of the IBM partner marketing owning the entire spectrum of GTM, alignment, relationship for a specific Strategic partner

• Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities

• Drives integration of partnership offerings in brand messaging, content & demand engine

• Works closely with Partner GTM team to develop execution plan

• Manages market development funds to support execution activities

• Drives the execution of the GTM plan to hit desired quarterly outcomes

• Manages content and messaging development for priority plays for strategic partner

• Provides quarterly marketing outcomes updates to the business

• Aligns with events team to think outside-the-box and include Partner offerings, messaging at priority events

Advocates for partnership across IBM Marketing and Sales

• Collaborates with GEO marketing leads to share the partnership messaging, content and align on the local marketing strategy.

• Represents Partners in routes to market design (via local Marketing team)

Advocates and Collaborates within IBM

• Engages Business Partners in launches, events, awards

• Identifies and assists in building client stories to promote externally

• Targets multiple audiences within the priority offerings - internal and external

Required technical and professional expertise

• 10+ years in marketing background, partner marketing, relationship management, or similar experience

• Apply effective process management and change management.

• Analytical competence and data driven decision making competence.

• Strong ability to communicate and collaborate across functions and geographies to drive influence.

• Proficiency with spreadsheets & presentation applications.

• Writing and presentations skills.

• Apply innovative thinking and decision making.

• Organization skills and good attention to detail.

• Agile and Client centric attitude.

Preferred technical and professional experience

• Previous marketing and market specific background.

• Previous experience with RTM (Routes to Market) and Strategic Partnership Marketing.

• Previous experience in digital marketing and performance management.

• Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.