Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

As Program Director, Product Marketing, Databases, Data and AI, this individual will drive product positioning, messaging, and go-to-market strategies for a significant portfolio of products within the Data platform of software products, specific to our databases business. The portfolio is responsible for energizing a large install base of trusted solutions, driving robust cross-sell and upsell-motions, tapping into IBM's ecosystem and driving new client acquisition targets.

As the manager of Databases Product Marketing, this individual will lead a team of product marketing professionals, working closely with product management, sales, and other key stakeholders to develop the marketing strategy and execute against key goals to drive business growth. The Databases business covers technologies such as Db2, Netezza, Informix, databases for System z customers, high-growth OEM databases and related technologies in data management and cloud databases market. Strong candidates will be able to form and meet KPIs against revenue, pipeline, and marketing contribution.

We are seeking leaders who can:

• Keep pace with market and portfolio changes and trends.

• Navigate and thrive in a setting that has a complex set of senior stakeholders, where a strong POV and a sense of urgency are required.

• Lead from the front with technical expertise.

• Have a strong point of view on how to drive business outcomes occasionally amid ambiguity.

• Collaborate across the marketing function to connect demand generation, product, content, ABM, and event marketing plans with sales teams to generate and progress pipeline, attract new clients, and increase client loyalty and retention.

• Coach for confidence and build a team of strategic business leaders.

Required Technical and Professional Expertise

General / Leadership

• Proven strong leader, able to think strategically and have a hands-on management style

• Learning mindset with the ability to quickly become a subject matter expert in Data and AI and database technologies.

• Excellent judgment based on data, business/marketing acumen, and expert resources

• Team player who thrives on breakthrough thinking and creativity

• Exceptional collaboration, cultural sensitivity, and matrix management skills

• Track record of building, developing, motivating, and managing high-performance teams

• Strong organizational and operational skills, very comfortable with performance metrics

• 8+ years of experience in b2b tech marketing.

Marketing and Communications Discipline

• Strong business acumen and ability to build and implement marketing business plans

• Strong Product Marketing/Communications experience and skills to lead teams that can: Identify and size buyer audiences, Build go-to-market architectures, Understand persona and buyer journey mapping, Create product/portfolio/ messaging and content, Launch major market moments, bringing offerings to market, Support sales routes with product/portfolio deliverables & Develop marketing and communications strategies and editorial calendars.

• Established ability to articulate product vision and strategy based on a complete understanding of customer and market needs (current and future)

• Strong ability to express (verbally and written) market category points of view, product value propositions, and clear differentiation from competitors

• Background developing analyst and PR programs to drive awareness and visibility to both thought leadership and data-driven insights

Preferred Technical and Professional Expertise

• Success in fast growth enterprise and SaaS solutions serving a worldwide customer base

• People management experience

• Data and AI technology market experience

• Strong understanding of inbound, outbound & "land and expand" marketing strategies

• Content, digital, and/or field marketing experience

• Product Management, Technical and/or Technical Sales skills

• Bachelor's and/or Master's degree

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.

• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.

• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.

• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.