Develop and implement a comprehensive marketing and communications strategy for the School of Civic Leadership. Establish the brand voice, ensuring consistent and memorable tone, style and branding across platforms. Develop a strategic marketing and communications plan. Serve as the schools liaison with UT Austin's central communications office and participate on university-wide committees as needed. Serve as a member of the senior leadership team of the School of Civic leadership, providing communications and marketing guidance for all strategic efforts of the school. Advise dean's office leadership on opportunities related to image, marketing and branding, and high-level communications issues. Work closely with Admissions to coordinate student recruitment communications. Advise on materials and communications associated with fundraising efforts and selected high-profile events. Coordinate crisis and emergency communications and response when necessary.Serve as creator, editor, and reviewer for website, social media, advertising, e-mail, and publication content. Coordinate in-house team members and outside contractors to provide consistent content that features high impact, engaging text and visuals adapted to different audiences: students, alumni, donors, faculty, and the public. Be knowledgeable of and enforce best practices across team members. Determine, assign, and coordinate asset delivery from designers, illustrators, videographers, photographers, copywriters, podcasters, and marketing agencies to achieve brand building goals and position the School of Civic Leadership as a center of academic excellence in the growing civics movement. Determine content and designate writing assignments for SCLs Forum magazine.Develop and evaluate yearly marketing and communications plan based on ROI and allotted budget. Manage and maintain the budget including contracts, vendors, events, and publications.