Description

We are offering a long-term contract employment opportunity for a Video Content Strategist in the manufacturing industry, located in Atlanta, Georgia. As a Video Content Strategist, you will be responsible for developing and executing video content strategies that align with our marketing goals and resonate with our target audience.

Responsibilities:

• Develop and implement strategies for social media video content in collaboration with marketing leadership and product managers.

• Conduct research on product reviews and social feedback to create content that aligns with user feedback and comments.

• Work with marketing to design impactful product campaigns.

• Create strategies for each product that highlight the unique problem/solution story and differentiate us from the competition.

• Generate content ideas aimed at increasing demand and conversions, and driving users to our website.

• Identify the ideal product, tools, materials, and environment for each video.

• Plan and strategize content to meet video shoot and approval deadlines for product launches and social calendar.

• Optimize story/video ideas for each social media platform to maximize audience reach.

• Maintain in-depth knowledge of our products in comparison to the competition.

• Write engaging content for the company blog and LinkedIn posts.

• Understand the woodworking and construction community to ensure our content resonates with our followers.

• Uphold the Brand Voice Guide in all content creation.

• Present innovative ideas and be able to adjust as necessary.

• Monitor competitors and other industry-leading brand content, providing ongoing qualitative insights and updates.

Requirements

• Proven experience in using Facebook Insights for data analysis and decision-making

• Demonstrable understanding and application of brand awareness strategies within a manufacturing context

• Solid experience in campaign planning and execution, particularly within the manufacturing industry

• Proficiency in developing and implementing content strategy across various digital platforms

• Ability to create engaging social media content tailored to a manufacturing audience

• Experience handling corporate social media accounts, with a focus on promoting manufacturing products or services

• Expertise in digital video creation, editing and promotion

• Strong background in video content production, including conceptualization, production, and distribution

• Experience in writing compelling video scripts that engage and inform viewers.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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