Job Description

A client is seeking a Sr. Digital Marketing Analyst in the Atlanta, GA area.

Job Summary: We seek a skilled and analytical Digital Marketing B2B Sr. Analyst to oversee and optimize the marketing performance on our e-commerce business-to-business (B2B) site. The ideal candidate will be adept at identifying trends, analyzing marketing performance metrics, and making data-driven recommendations to enhance our online presence and sales impact. The Digital Marketing Analyst will prepare monthly business reports and contribute valuable insights to drive our marketing strategy forward.

Key Responsibilities:

 Analyze the marketing performance of our B2B e-commerce site, identifying trends and areas of improvement.

 Monitor and evaluate marketing performance metrics, including but not limited to email click-through rates, conversion rates, and sales impact.

 Prepare and present detailed monthly business reports, highlighting key findings and actionable recommendations.

 Collaborate with the marketing team to develop data-driven strategies that enhance customer engagement and drive sales growth.

 Track and measure the effectiveness of digital marketing campaigns, providing insights to optimize future initiatives.

 Utilize various analytical tools and platforms to generate reports and insights (e.g., Google Analytics, Excel, CRM systems).

 Conduct competitor analysis and market research to stay informed about industry trends and best practices.

 Continuously monitor website performance and user behavior, making recommendations for improvements to user experience and site functionality.

 Support the implementation of A/B testing and other optimization techniques to improve marketing outcomes.

 Maintain up-to-date knowledge of digital marketing trends and technologies.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Skills and Requirements

Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

 Proven experience as a Digital Marketing Analyst or a similar role, preferably in a B2B e-commerce environment.

 Strong analytical skills with the ability to interpret complex data and generate actionable insights.

 Proficiency with marketing performance metrics such as email click-through rates, conversion rates, and sales impact.

 Experience with analytical tools and platforms (e.g., Google Analytics, Excel, CRM systems).

 Excellent communication skills, with the ability to present complex information in a clear and concise manner.

 Strong attention to detail and the ability to manage multiple projects simultaneously.

 Knowledge of current digital marketing trends and best practices.

 Problem-solving mindset with a proactive approach to identifying opportunities for improvement.

 Ability to work both independently and collaboratively within a team.

 Experience with A/B testing and optimization techniques. Familiarity with GA4

 Experience working with Sales Force Marketing Cloud

 Familiarity with SEO and SEM strategies.

 Certification in digital marketing analytics (e.g., Google Analytics Certification). null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.