Are you an established marketing professional who understands the features and benefits of insurance products, identifies target markets and designs communication strategies to reach those markets? 

ReSource pro is seeking a Product Marketing Manager to join our high performing team as an Industry Marketing Subject Matter Expert focusing in on the Retail market. 

This role will...

The I ndustry Marketing Expert will lead, oversee and support the implementation of the strategic go-to market strategy for the retail market. The Retail Expert role will partner with the Industry Director, Marketing and Sales teams, and is responsible for understanding the customer, market, and revenue goal, then developing, driving, and ensuring the smooth execution of market strategy and content to support those goals.

In 6 months you will...

• Develop and implement comprehensive in-person and digital marketing strategies to achieve business goals and objectives.

• Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter, to achieve quarterly goals.

• Collaborate across the marketing team to create and implement marketing campaigns.

• Conceptualize and orchestrate writing with support from the corporate and design team.

• Create engaging content both written and design, for digital channels- website, blog posts, social media, and email campaigns.

• This role sits at the intersection of marketing and the GM, Sales and technology leaders responsible for the Carrier market strategy – collaborating across the entire Demand Generation & Corporate teams.

• Demonstrate a high-level understanding and ability to work through the complexity of problem solving or projects, and then present it to audiences at every level

  What you need to be successful...

• Bachelor's degree Marketing, Communication, or related degree

• 3-5 years B2B marketing experience in the US insurance industry, working within the Retail vertical

•  3+ years’ experience writing preferred

• Prior campaign execution - B2B focus

• Passion or curiosity for how to communicate and market in a digital first environment.

• Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions to create more effective marketing strategies.

• Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment.

  Your Compensation... 

  Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $62,605 - $118,254.  The salary range may vary based on the specific geographic location in which the candidate resides. 

  Your Interview Process… 

  To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.

The standard interview process includes:

• Behavioral Interview with Talent Acquisition

• Online talent assessment

• Hiring Manager interview

• Stakeholder interview

  *Additional interview steps may be added depending on the position or if further evaluation is needed.

Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.

About ReSource Pro:

Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to achieve peak performance. With a global team of more than 9,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,000 clients across the carrier, broker, and MGA segments – consistently earning a +95% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization, and transformative data and technology solutions. It was recognized in 2023 by Inc. 5000 as one of the fastest-growing companies in the US and has earned this honor 14 times since 2009.

Equal Employment Opportunity Policy

ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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