Description

We are seeking an innovative and results-driven Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing strategies and campaigns that drive brand awareness, customer engagement, and business growth. This role requires a blend of strategic thinking, creativity, and data-driven decision-making.

Key Responsibilities:

• Strategy Development:

• Develop comprehensive marketing plans and strategies to achieve business objectives and enhance brand visibility.

• Conduct market research to identify trends, customer needs, and competitive landscape.

• Campaign Management:

• Design and execute multi-channel marketing campaigns, including digital, social media, email, content, and traditional media.

• Oversee the creation of marketing materials, including advertisements, brochures, and promotional content.

• Team Leadership:

• Lead and mentor the marketing team, providing guidance, support, and feedback to drive high performance.

• Coordinate with internal teams (e.g., sales, product development) to ensure alignment with overall business goals.

• Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective use of resources and tracking expenditures.

• Analyze ROI and performance metrics to optimize budget allocation and marketing efforts.

• Analytics and Reporting:

• Monitor and evaluate the effectiveness of marketing initiatives using key performance indicators (KPIs) and analytics tools.

• Prepare regular reports and presentations for stakeholders, highlighting campaign performance and insights.

• Brand Management:

• Ensure brand consistency across all marketing channels and materials.

• Develop strategies to enhance brand reputation and customer loyalty.

  Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree or relevant certification is a plus.

Proven experience (typically 5+ years) in marketing, with a track record of successful campaign management and team leadership.

Strong understanding of digital marketing, social media platforms, and analytics tools.

Excellent communication, interpersonal, and project management skills.

Ability to think strategically and analytically, with a data-driven approach to decision-making.

Creative problem-solving skills and a proactive attitude.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .