Overview

The Marketing Automation Specialist is a key player in executing our marketing strategy through hands-on, execution-focused responsibilities. In this role, you will design and implement the technical programs and assets necessary for our marketing campaigns through our marketing automation platform, Marketo. This role demands a high level of proficiency in technical tools and techniques, focused on building programs, assets, datasets, and automations – including but not limited to nurture and event programs, emails, landing pages, audience lists, and schedules/automations. You will also be responsible for tagging, tracking, and tokenization of all assets and programs for the purposes of performance measurement and optimizations.

Key Responsibilities:

Campaign Development and Execution

• Manage day-to-day administration of Marketo campaigns, reporting, and database operations

• Design, build, and deploy campaign and event programs, emails, landing pages, and other marketing assets within Marketo per stakeholder requirements

• Develop and manage marketing automation workflows for campaigns and events, from conceptualization through to execution and analysis

Optimization through Tracking and Analytics

• Implement tracking mechanisms, including but not limited to UTM parameters and Marketo tokens, to gather data on campaign performance and customer engagement

• Create and maintain test and control audience groups to evaluate campaign impacts with statistical significance

• Conduct regular A/B testing and other optimization strategies to improve campaign effectiveness, making data-driven decisions to enhance conversion rates and overall marketing ROI

Quality Assurance and Data Management

• Perform end-to-end testing for all initiatives to ensure accurate, on-time execution across all channels and campaigns

• Manage the marketing database, including segmentation, list management, and data cleanliness, to ensure audience quality

• Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).

Qualifications:

• Bachelor’s degree in business, marketing, information technology, or related field

• 3+ years of experience in marketing operations and marketing automation

• Deep understanding of marketing automation best practices, campaign design, and data management

• Exceptional problem-solving abilities and a data-driven mindset

• Excellent communication and collaboration skills

• Technical

• Required

• Marketing automation (Marketo strongly preferred )

• CRM (Salesforce preferred)

• ABM Databases/Platforms (ZoomInfo preferred, LinkedIn Sales Navigator, etc.)

• Workflow Management Tools (Workfront preferred, Asana, Trello, etc.)

• Preferred

• Google Analytics a plus

• IVR Phone Systems (Invoca, Aircall, etc.) a plus

• Data Visualization Tools (e.g., Power BI, Tableau)

• Basic knowledge in SQL and scripting languages (R, Python)

REQNUMBER: 85388

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.