AMHERST - Assistant Director of Email Marketing Amherst College invites applications for the Assistant Director of Email Marketing position. The Assistant Director of Email Marketing is a full-time, year-round position, starting at \$63,000 per year - commensurate with experience. Given Amherst\'s distinction as one of the most diverse liberal arts colleges in the country, the successful candidate will demonstrate the ways in which they bring value to and will work towards supporting a broadly diverse community. The Assistant Director of Email Marketing is responsible for creating (individually and in partnership with Amherst colleagues), building, and sending broad-based and small-scale email communications to Amherst College constituents, a highly diverse group of primarily alumni, parents, and friends. This position manages the Advancement division\'s email marketing platform (Slate Deliver) and is a strong project manager, responsible for managing the divisions email calendar, overseeing e-mail project implementation, helping to develop and execute broad-based fundraising, cultivation, and engagement strategies, and working with multiple external vendors and internal constituents to bring projects to completion. The Assistant Director of Email Marketing is a strong proofreader and copy editor, able to spot and correct spelling and grammatical errors, inconsistencies in formatting or style guide adherence, and factual inaccuracies. As they work with diverse volunteers and stakeholders beyond the Advancement division, they will exercise editorial judgment to flag language that could be outdated, misinterpreted, or counter to Amherst\'s mission and communications strategy and diversity, equity, and inclusion goals. The Assistant Director will understand the database processes for capturing gift, demographic, and other data, and manage database query requests for mailing lists to ensure accuracy of the list for all projects. They will use reporting and ROI analysis generated by Advancement Communications colleagues and Advancement data specialists to implement testing of content and design, identifying opportunities for new initiatives and programming and new digital resources to ensure that all email communications are both leading-edge and connected to the College\'s mission and traditions. A firm understanding of alumni sentiment and preferences (e.g. reasons to give, reasons not to give, controversial terms/issues) available through quantitative data is also important. The person in this role is expected to work as part of a collaborative and inclusive team including taking appropriate actions to support a diverse workforce and participating in the College\'s efforts to create a respectful, inclusive, and welcoming work environment. In addition, all advancement staff members are required to support and staff key events such as Reunion, Homecoming, and Family Weekend. These events may require occasional evening and weekend hours. Qualifications: Bachelor\'s Degree. A minimum of two years of progressive work experience in email marketing and communications; significant experience in higher education philanthropy or closely related service organization preferred. Proficiency in HTML and CSS coding. Exceptional verbal and written communication, interpersonal, customer service, organizational, and time management skills. Familiarity with and commitment to understanding the needs and preferences of a highly diverse group of constituents to foster engagement and relevancy across demographic groups. Experience with copyediting and proofreading. Knowledge of major email platforms or enterprise-level solutions like Slate is preferred. Database experience and familiarity with CRM and email clients. Familiarity with direct marketing best practices and current web trends and tools. Familiarity with graphic and web design and Adobe Creative Suite is preferred Occasional evening an weekend hours required