Summary This position is located in the Web, Marketing, and Communications Division (WMC), Office of Patent Information Resources (OPIR), Office of Information Technology for Patents (OITP), Office of the Commissioner for Patents, U.S. Patent and Trademark Office (USPTO). Web, Marketing, and Communications Division (WMC) provides marketing and outreach services to facilitate greater understanding and knowledge of policy development and implementation of the various programs and applications. Responsibilities The physical worksite for this position is located in Alexandria, Virginia. This position is telework eligible per agency and business unit discretion/policy. The individual selected for this position will… Formulate and oversee short- and long-term plans to shape the overall customer communication strategy with the primary focus of enhancing the agency's website presence. Manage all Patent related content for all internal/external websites. Conduct reviews to ensure quality standards, content and functionality is maintained. Research best practices and trends within the digital communication field to stay abreast of evolving techniques and technologies. Analyze and provide metrics, reports on performance and impact on the agency's efforts and effectiveness of online campaigns and web initiatives. Requirements Conditions of Employment Qualifications You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at General Schedule Qualification Standards (opm.gov) Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For the GS-12: For this position, the next lower grade level is a GS-11 or equivalent. Specialized experience for this position includes: 1. Experience assisting in researching communication materials, web content, news releases that involve writing and/or editing using plain language that explains policy programs and/or processes for an organization. 2. Experience assisting with online/web standards, processes and/or policies governing the usage of digital tools for an organization. 3. Experience working with various web platforms to foster communication with employees, the public and stakeholders. 4. Experience assisting in planning website content and/or producing and editing content for private or public websites that includes content production schedules and/or content management. For the GS-13: For this position, the next lower grade level is a GS-12 or equivalent. Specialized experience for this position includes: 1.Experience developing communication materials, web content, news releases that involve writing and/or editing using plain language that explains policies and/or processes for an organization. 2. Experience developing and implementing online/web standards, processes and/or policies governing the usage of digital tools for an organization. 3.Experience utilizing various web platforms to foster communication with employees, the public and stakeholders. 4.Experience developing, planning and implementing website content and/or producing and editing content for private or public websites that includes content production schedules and/or content management. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Education may not be substituted at the GS-12 and GS-13 grade levels. Additional Information If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information. This is a Non Bargaining Unit position. This is a Public Trust position and has a risk level designation of "moderate". Background Investigation - If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation. The USPTO participates in E-Verify. For more information on E-Verify, please visit the Department of Homeland Security Website. All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice. Relocation Expenses are not authorized and will not be paid. CTAP and ICTAP candidates will be eligible for selection priority if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a "well qualified" rating of 85 out of 100. Information about CTAP and ICTAP eligibility is on the Office of Personnel Management's Career Transition Resources website at: OPM CTAP/ICTAP. CTAP/ICTAP documentation requirements are listed in the 'Required Documents' section of this announcement. More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued. All application materials become the property of the United States Patent and Trademark Office. USPTO Job Applicants requiring reasonable accommodation for any part of the application and hiring process should request accommodation(s) from the USPTO at http://www.uspto.gov/accommodation. The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, retaliation, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO's Office of Equal Employment Opportunity & Diversity via email (oeeod@uspto.gov) or phone (571-272-8292).